Alfred Sung

Fashion designer Alfred Sung began his journey in the perfume industry in 1986 with the launch of Parfums Alfred Sung, the Sung trademark its profile by becoming a fragrance brand. Sung by Alfred Sung, the first ladies' perfume launched in 1986, was followed by Shi Alfred Sung in 2001 and Alfred Sung Paradise in 2003. In 2005 a new signature fragrance, Jewel Alfred Sung was launched.