Elizabeth Arden was born in Canada in 1884. She opened her first salon in New York City in 1910. Arden was instrumental in making the use of cosmetics respectable. By 1915, she was selling her products internationally and her company was on its way to becoming a global brand. In 1966 Arden died at the age of 81. By that time, there were more than 100 Elizabeth Arden salons around the world.