The House of Dana was founded in Barcelona Spain in 1932
by Javier Serra, a pioneer in the beauty industry.
Raised in the midst of a country fueled by bitter divisions, Serra was convinced that true beauty
was best expressed through the confluence of art, culture, and mythology and he set out to
create a company that reflected these elements in a positive way. His approach was
simple: work with the most talented people, create original products, and package them with style.
He named the company Dana, after the Greek goddess Danae, mother of Perseus.
Danae was a great beauty and her name is a symbol for female beauty around the world.
The well-known Spanish artist, Mariano Andreu, designed the company's first logo which
featured a stylized silhouette of the goddess Danae.